Explain the work early
State what you do, who you help, and why it matters near the top of the page. Use language your audience already understands.
Use evidence with context
Show actual projects, interviews, or reviews. Explain your role and avoid presenting a client’s existing audience as a result of your work.
Keep the path simple
Give visitors clear navigation and a useful contact option. Test the page on a phone and check that the most important information is easy to find.
Keep information current
Review contact details, client information, and links regularly. A smaller collection of accurate material is more useful than a large collection of outdated claims.