Choose your central message
Write down the one idea you want listeners to remember. Build your answers around that idea without forcing every question back to a sales pitch.
Prepare three real examples
Bring specific stories that illustrate your message. Use facts you can support, and separate personal experience from broader claims.
Practice out loud
Try concise answers to likely questions. Record yourself and listen for jargon, long introductions, or details that distract from the story.
Make the next step easy
Have a short website address and one useful next step ready. Confirm timing, format, and any technical requirements with the producer.