Begin with the viewer
Decide who the video is for and what they need to understand. One clear purpose is easier to communicate than several competing ideas.
Build a simple story
Introduce the person or problem, explain the work, and show the outcome or next step. Use real examples when describing your work.
Plan the pictures before filming
List the interviews, details, and supporting shots you need. Leave room in the frame for website headlines and create separate compositions for vertical video.
Edit for clarity
Remove repetition, include readable captions, and check how the film works without sound. Let the visuals support the words.